The Dual-Acid Face Wash
Your Skin Has Been Waiting For
Salicylic Acid meets Mandelic Acid — a first-of-its-kind daily cleanser clinically crafted to clear, renew, and balance every skin type.
Why Two Acids Beat One
Most face washes use a single active — either Salicylic Acid or a BHA variant. Pure & Proof combines Salicylic Acid (BHA) and Mandelic Acid (AHA) in one daily cleanser — and this combination is genuinely rare, especially at an accessible price point in India.
Salicylic Acid — The Pore Whisperer
Salicylic Acid is oil-soluble, which means it penetrates deep into your pores, dissolves sebum, and clears out the congestion that causes blackheads, whiteheads, and acne. It also has anti-inflammatory properties, which helps calm active breakouts quickly. For anyone with oily or acne-prone skin, it’s a non-negotiable active.
Mandelic Acid — The Gentle Renewer
Mandelic Acid is a large-molecule AHA derived from bitter almonds. Because of its size, it penetrates skin slowly — making it one of the gentlest exfoliating acids available. It targets uneven texture, post-acne dark spots (PIH), and dullness without over-sensitising the skin. Crucially, it’s safe for all skin tones, including darker Indian skin tones prone to hyperpigmentation.
Together? Salicylic clears inside the pore. Mandelic renews the surface. You get acne control and brightening in one wash — no layering, no guesswork.
Every Ingredient Has a Job
Pure & Proof doesn’t pad its formula. Every ingredient in this face wash is chosen for a specific function — from the base to the preservative system.
Dives deep into pores to dissolve oil, dead cells, and comedone plugs.
Acne Control
Gently resurfaces skin, fades dark spots, and improves tone without irritation.
Brightening
Feeds beneficial skin bacteria to strengthen the microbiome and barrier function.
Microbiome Care
Rich in Vitamin C & antioxidants — boosts radiance and fights free radical damage.
Glow Boost
Potent antioxidant with proven anti-inflammatory and sebum-regulating benefits.
Oil Control
Traditional antibacterial botanical — combats acne-causing bacteria at the surface.
Antibacterial
Calms post-cleanse irritation, hydrates instantly, and supports skin recovery.
Soothing
Deeply hydrating — attracts moisture and repairs the skin barrier after cleansing.
Barrier Repair
Promotes cell renewal and skin softening — leaves skin smooth, not stripped.
Renewal
Addresses uneven skin tone and hyperpigmentation with proven brightening actives.
Dark Spot Care
Sulphate-free, plant-derived surfactants that cleanse without compromising the barrier.
Gentle Cleansing
Mild amphoteric surfactant that boosts foam while soothing sensitive skin.
Foam Booster
Built for Real Indian Skin Concerns
Indian skin is highly susceptible to post-acne hyperpigmentation (PIH), excess sebum in humid climates, and sensitivity to harsh actives. Most global skincare products are not formulated with these realities in mind. Pure & Proof is — combining Mandelic Acid (safe for melanin-rich skin), Liquorice and Kiwi (brightening), and Prebiotic Inulin (barrier-protective) in a single, affordable daily wash.
What You’ll Actually See
- Visibly fewer breakouts and reduced blackheads within 2–4 weeks of daily use
- Faded post-acne marks and more even skin tone with consistent use
- Clean skin that doesn’t feel tight, dry, or stripped after washing
- Controlled oiliness through the day without over-drying
- Smoother skin texture with continued exfoliation from Mandelic Acid
- A strengthened microbiome barrier — less reactive, more resilient skin
What We Left Out — On Purpose
Clean formulation isn’t just about what’s in the bottle. It’s equally about what we chose not to put in:
✓ No Silicones
✓ No Parabens
✓ Cruelty Free
✓ IFRA Certified Fragrance
How to Use It Right
Proper application unlocks the full benefit of the dual-acid system. Here’s the exact routine:
- Wet your face thoroughly with lukewarm water to open pores.
- Dispense a small amount onto your fingertips — a little goes a long way.
- Massage gently onto skin in slow circular motions for 30–60 seconds, focusing on the T-zone and problem areas.
- Rinse thoroughly with clean water and pat dry — never rub.
- Use once or twice daily. Start with once daily if you have sensitive skin and build up gradually.
Is This Your Face Wash?
Pure & Proof Clarifying & Renewing Face Wash is ideal for you if:
- You have oily, combination, or acne-prone skin that gets congested easily
- You struggle with stubborn blackheads and whiteheads despite regular cleansing
- Post-acne dark spots and uneven skin tone bother you
- Your current face wash either strips your skin or isn’t potent enough
- You want one cleanser that does the work of multiple actives without sensitising your skin
- You prefer clean, sulphate-free formulas without compromising on efficacy
Frequently Asked Questions
Yes. Mandelic Acid is one of the safest AHAs for sensitive skin due to its large molecular size. We recommend starting with once daily and observing your skin’s response before moving to twice daily use.
Absolutely — these two acids work on different skin layers. Salicylic Acid (BHA) works inside the pore; Mandelic Acid (AHA) works on the skin surface. Together, they complement each other without increasing irritation risk when used in a rinse-off format like a face wash.
No. The formula is enriched with D-Panthenol, Aloe Vera, Allantoin, and Prebiotic Inulin — all of which actively support hydration and barrier integrity while the acids do their work. Our surfactants (Coco Glucoside, Decyl Glucoside) are sulphate-free and non-stripping.
Pore clarity and reduced breakouts are typically noticeable within 2–3 weeks. Dark spot fading and skin brightening improve progressively over 4–8 weeks of consistent daily use.
Yes. As a rinse-off cleanser, the acids do not remain on skin long enough to interact significantly with leave-on actives. You can safely follow with your serum and moisturiser routine.
Yes, specifically formulated with this in mind. Mandelic Acid is preferred over Glycolic Acid for darker tones because it’s less likely to cause irritation or post-inflammatory hyperpigmentation. Liquorice Extract and Kiwi further support brightening safely across all skin tones.
Clarity Starts With
One Good Cleanser
100ml · Net Content 3.31 fl oz
Manufactured under GMP-compliant standards. Best before 24 months from manufacturing date.