INTRODUCTION
Pure and Proof values the trust you place in us and recognizes the importance of secure transactions and information privacy. This Privacy Policy describes how we collect, use, share and protect your personal information when you visit or make a purchase from https://pureandproof.com/ (“Website”). By visiting our Website, creating an account, or purchasing our products, you agree to be bound by the terms and conditions of this Privacy Policy. By providing us your information or using our services, you consent to the collection, storage, processing, and transfer of your personal information as described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use or access our Website. We may update this Privacy Policy from time to time. Any changes will be posted on this page so that you remain aware of what information we collect, how we use it, and under what circumstances we disclose it.
COLLECTION OF INFORMATION
We collect information from you to provide a safe, smooth, efficient and customized experience. This allows us to provide services and features that most likely meet your needs. We may collect the following personal information: – Full name – Email address – Phone number – Billing address – Shipping address – Account login details – Order details and purchase history – Payment details (processed securely via third party payment gateway) – IP address – Browser information – Cookies and usage data You can browse the Website without providing personal details. However, certain services such as placing an order require registration and submission of personal information. We may also collect behavioral information about how you use our Website to improve user experience, product offerings, and website functionality.
USE OF COOKIES
We use cookies to enhance your browsing experience. Cookies help us: – Remember your login details – Understand customer preferences – Improve website performance – Analyze website traffic – Provide relevant product recommendations You may disable cookies through your browser settings, however some features of the Website may not function properly.
HOW WE USE YOUR INFORMATION
We use your information for the following purposes: – To process and deliver orders – To provide customer support – To improve our Website functionality – To personalize user experience – To send order confirmation and updates – To send promotional offers and newsletters – To prevent fraudulent transactions – To comply with legal obligations
COMMUNICATION
If you provide your contact details, we may communicate with you via: – Email notifications – SMS alerts – WhatsApp messages – Phone calls – Promotional offers – Order confirmations – Customer support responses You may unsubscribe from promotional communication anytime by clicking the unsubscribe link or contacting us.
SHARING OF INFORMATION
We do not sell or rent your personal information to third parties. We may share your information with trusted third-party service providers to operate our business such as: – Payment gateway providers (Razorpay) – Shipping partners (Ecart, Blue Dart) – Website analytics providers – Technical service providers These third parties are obligated to maintain confidentiality and use your information only for providing services on our behalf. We may disclose personal information if required by law or to protect our legal rights.
PAYMENT INFORMATION
All payment transactions are processed through secure third party payment gateways. We do not store your debit card, credit card or banking details on our servers.
DATA SECURITY
We adopt reasonable security practices and procedures to protect your personal information from unauthorized access, misuse, alteration, or disclosure. Access to personal data is restricted to authorized personnel only.
THIRD PARTY LINKS
Our Website may contain links to external websites. We are not responsible for the privacy practices or content of those third-party websites. Users are encouraged to review privacy policies of such third party websites before sharing personal information.
USER RIGHTS
You have the right to: – Access your personal information – Correct inaccurate information – Update your details – Request deletion of your data – Opt-out of marketing communications You may update your information by logging into your account or contacting us directly.
CHANGES TO PRIVACY POLICY
Pure and Proof reserves the right to update this Privacy Policy at any time. Changes will be posted on this page.
CONSENT
By using our Website, you consent to the collection and use of information in accordance with this Privacy Policy.
GRIEVANCE OFFICER
In accordance with Information Technology Act, 2000 and applicable rules, the contact details of the Grievance Officer are provided below: Pure and Proof Kiran Society, Street No.15 Near RMC Office, Harighava Main Road Rajkot – 360002, Gujarat, India Customer Care No.: 8866443699 Email: [email protected] For any concerns related to privacy or data usage, please contact us.
Last updated: 2026